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Optechain ESL

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Optechain ESL

Electronic Shelf Labels (ESL) are part of Optechain’s suite of solutions, and they play a significant role in giving information to staff and customers. The electronic shelf labeling system is a pricing and info system that enables store managers to update prices on shelf products remotely and automatically. ESLs are now becoming the portal to an ever-increasing portfolio of Optechain solutions focused on store automation, shopper engagement and data analytics.

Ideal for retail stores and supermarkets.

FUNCTIONALITIES
Benefits/Why ESL

The ESL solution enhances the in-store user experience by saving time and helping both staff and customers make informed decisions. With this solution we aim to offer real-time update of pricing, bar-code, graphics, promotions, and stock levels or other information in seconds. Based on NFC technology, LED lighting, Location tracking, bar codes and other features, customers are strongly supported to interact with retailers. The first step in the journey to digitization is availability of data (product catalogs, pricelists, barcodes, stocks), and their continuous synchronization. Optechain effectively builds a bridge between the retailer’s back-end and in-store ESLs with a proven capacity to synchronize up to a million price changes each five minutes! Moreover, it decouples any ESL Vendor from the retailer. This prevents any Vendor lock-ins (ESL hardware of different Vendors can be combined).

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